13 weeks · 2 coaches · cohort two
the build lab.
The strategy, systems and hand-holding you need to build a business that makes you consistent money — without abandoning yourself to get it.
You don't just build your funnel. You take it LIVE before the program ends.
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you're running a business.
You're showing up. Posting. Selling (sort of). Maybe you've even made some sales.
But consistent money? Not yet. And you can't tell if it's the messaging, the offer, the funnel — or all three.
HERE'S WHAT YOU DO KNOW:
Everything in your business feels equally urgent — so you have no idea what to do first.
Every time you touch the tech, the systems, the copy, you either freeze or lose three hours going nowhere.
And under all of it, a quieter fear you haven't said out loud: what if I build the whole thing and it still doesn't work?
You're ready for someone to walk you through this. Hand-holding included.
THE REAL REASON
it's not you. it's the fit.
It's not your ability to sell. It's not that you need to post more. It's probably not even your prices.
You've been handed someone else's playbook — post like her, sell like him, follow the winning formula, be less you. And you tried. You really tried. It felt like forcing it because it was forcing it.
You've been building the tech before the messaging. The content before the offer. The funnel before you knew who it was for. Not because you're bad at this — because nobody ever gave you the order.
So you spin. And prepare. And wait to feel ready. What if it was never that you were doing it wrong? What if nothing you've tried was ever built for you — your hours, your season, your natural way of selling?
You didn't fail. The strategy was never built for you.
(Read that again.)
THE OTHER SIDE
it pays you while you sleep.
Your sales page is live. Your funnel is running. Someone finds you at 11pm on a Tuesday, reads your page, clicks the button, and pays you. You weren't there. You didn't pitch her. The business did it.
That's not fantasy. That's infrastructure — and in The Build Lab you build it, connect it, test it and switch it ON with us in the room.
You stop starting over every Monday.
You stop building in circles.
You stop waiting until you feel ready.
You don't need more information. You don't need another course. You need someone to tell you exactly what to do — step by freaking step — and stay in it with you until the page is live, the funnel is running, and the money is moving.
Don't take my word for it. Take theirs.
"This is the MOST I have ever gotten out of a coaching session (and I have done A LOT of programs) in tens of thousands of dollars."
Amy — somatic voice + communications coach, after Week 2
"I felt so murky coming into Robyn's program and now I have a plan, I have developed offers, and I'm putting it into action."
Mary Beth L
"Janine was an absolute game changer to work with. She helped me understand my systems, build out key marketing tools, and create foundations that are long lasting."
Kiah
RECEIPTS, NOT VIBES
what happened in the first build lab.
She came in with no sales page and 47 open tabs. She published it before the program even ended — "celebrating that version 1 is done and moving forward, perfect or not" — and had women enrolling in her new group program within days.
One woman almost talked herself out of launching this summer. We showed her a different way. The result: $5k+ in sales, a filled 4-part summer series, and day retreats filling up behind it.
She went from hiding her offer to selling it in her stories — 4 people in her high-ticket group program in 2 weeks.
She hadn't emailed her list in a YEAR. By Week 6 she'd sent two emails and had frameworks she can repeat forever: "It feels so good to have the frameworks and the sheets."
One Builder hopped off a coaching call to a message that a new client had a cheque ready for pickup. Same morning. (We screamed.)
And when it ended, nobody scattered — they kept building: "There's so much value in what you ladies brought to us, and I know I'm gonna keep coming back to it."
"I thought I hated sales. Can't wait for the systems to be set up so I can sell."
Erin — coach + Human Design guide
"I used AI more and more and felt like I lost my voice, so I stopped altogether. Now I'm building a better relationship with AI and finding my own authenticity."
Trista — counsellor + facilitator
what the build lab is.
This isn't a course you consume.
This isn't a mastermind where you're expected to already have it figured out.
This isn't a template library where you're left to connect the dots alone at 11pm.
This is 13 weeks of instruction, guidance and hand-holding — from two coaches — while you build the thing and take it live. Strategy AND execution, in the same room, every week.
Because the brand is you.
Robyn Savage — Brand & Business Strategist, Certified Behavioural Analyst
Your messaging, your positioning, your sales language — what you say, how you say it, and who you're saying it to. Built on your behavioural data, not somebody else's template.
Janine Chay — Online Business Manager + Systems Expert
Your systems, your infrastructure, your setup — how the pieces connect, which tools to use, and how to make it all work without spending 17 hours on YouTube.
BY WEEK 13
what you'll have built — and live.
A Positioned Signature Offer
Clearly defined, strategically priced, ready to sell.
A Complete Sales Page
Written in YOUR voice, structured to convert, published.
A Working Sales Funnel
Lead magnet, opt-in, welcome sequence, sales page — connected and tested end to end in Go Live Week.
An Email Marketing System
Welcome sequence written, automated and firing.
Instagram DM Automation
ManyChat feeding your live funnel 24/7, so leads come in while you're at the soccer field.
AI Trained to Your Voice
Your own Build Lab AI workspace that writes like you in 30 minutes instead of 3 hours.
A Content Repurposing Workflow
One idea becomes a week's worth of posts.
Your 90-Day Scale Plan
A written plan for exactly where to put your energy next.
Real talk: in the first Build Lab, "connect it all" was the piece that spilled past the finish line. So we rebuilt the entire back half around one non-negotiable milestone — Go Live Week. A full working session where your funnel gets connected, tested with a real end-to-end purchase, and switched ON, with Janine in the room.
Because a funnel that's "almost done" makes exactly $0.
HOW IT WORKS
4 phases. 3 gates. 1 live funnel.
Every week you build ONE piece, with hands-on coaching. No guessing what order things go in — the order IS the program.
WEEK 0 · Setup Week
Your Identity Report. Your AI workspace. Your tech-stack audit. Your private 1:1 strategy call with Janine. All handled before the first live call.
WEEKS 1–3 · Phase 1 — Foundation
Who, and what. Your soul client, defined so precisely it feels like mind-reading. Your signature offer, positioned and priced with confidence. Nothing downstream works without these.
WEEKS 4–6 · Phase 2 — Voice
How you say it. Your messaging framework. Your brand voice, extracted from how you actually talk. And your complete sales page copy, with its own dedicated week.
GATE 1 · WEEK 7 — The Midpoint Celebration
Six foundation documents done, sales page copy 80% there. You don't enter the build phase until your foundation is solid.
WEEKS 8–11 · Phase 3 — Build & Connect
Make it real. Your sales page built, with platform-specific walkthroughs. Your lead magnet, opt-in page, and email sequence, written and automated.
GATE 2 · WEEK 11 — Go Live Week
We connect every piece, run a live test purchase through your funnel, and switch it on. Together. In the room.
WEEKS 12–13 · Phase 4 — Amplify
Fill it and scale it. ManyChat DM automation feeding your live funnel around the clock. Then your 90-Day Scale Plan.
GATE 3 · WEEK 13 — You Graduate
With a written 90-day plan. Not vibes. A document. So "what now?" never happens to you.
Your PDP ProScan Identity Report + personalised business strategy — completed before Week 1. $297 value, included free.
A private 1:1 systems strategy session with Janine — 60 minutes on YOUR tech stack, YOUR funnel, YOUR mess, plus a written report you keep.
13 weeks of live group coaching with Robyn + Janine — strategy and tech in the same room, every single week.
Weekly Friday co-working hours — because "I'll do it later" is where funnels go to die.
Your own Build Lab AI workspace — trained on your voice, your soul client, your offer.
Personalised platform build docs — step-by-step instructions written for YOUR website platform and YOUR email tool.
The Build Lab Hub — every replay, workbook, template and walkthrough video organised week by week.
WhatsApp community support for the full 13 weeks — get unstuck in real time.
2 weeks of post-program support — copy edits and 1:1 tech calls stay open after graduation.
Lifetime access to every session recording and resource.
This is for you if
You have an offer (or an idea for one) but it's not making you consistent money yet.
You keep stalling because the "how" overwhelms you.
You want something simple you can sell easily, consistently, on repeat.
You're done trying to run someone else's playbook on YOUR business.
You want hand-holding, mentorship, and someone to walk with you until it's DONE.
You want to use AI without relying on it or losing your voice.
You're tired of circling around success. You're ready to finally build it.
This is not for you if
You want someone to build it for you while you do nothing.
You're not ready to implement (come back when you are — we'll be here).
You want a passive course to consume without building anything.
You're looking for complex, sophisticated systems. We keep it simple on purpose.
why this works when other programs don't.
Most programs give you information and call it done. They teach the theory, hand you the templates, wish you luck, and leave you alone to figure out how the pieces connect.
1. We build it WITH you — all the way to live.
Week by week. Piece by piece. Through the gates, through Go Live Week, until it's done, working and yours to run.
2. We build it around YOU.
Your Identity Report shows us how you naturally sell, communicate and create — so the strategy actually fits.
the brand is you.
Everything included
13 weeks of live group coaching with Robyn + Janine, Wednesdays 10am PDT
Setup Week + your Identity Report ($297 value)
Your private Janine strategy session + written report
Friday co-working hours + WhatsApp community
All templates, build docs and the video library
2 weeks post-program support + lifetime access to recordings
meet your coaches.
Robyn Savage
Brand & Business Strategist · Certified Behavioural Analyst
Robyn helps entrepreneurs build brands that actually sound like them. She's built multiple 6 and 7-figure businesses and uses behavioural science because cookie-cutter frameworks only work for the person they were built for.
She'll handle your messaging, your marketing, your sales language. And she'll call you out when you're getting in your own way — because honestly? That's half of what you're paying for.
Janine Chay
Systems + Tech Expert
Janine has spent 10+ years building and managing 5, 6 and 7-figure businesses behind the scenes. She makes tech simple, systems manageable, and infrastructure that actually works.
Her four favourite words from cohort one: "Do not stay stuck."
More proof this works.
"Janine has a real gift for turning complicated systems into something that actually feels doable. She helped me breathe easier in my business."
Lila
"She reached inside my brain and pulled out all the pieces that just weren't coming together, and turned those pieces into a beautiful work of art."
Jennifer W
"Thanks for helping me find the clarity I have been craving for so long. You've helped me massively simplify my approach."
Emma
"Robyn's ability to weave psychology and behavioural science into her coaching is mind-blowing — it makes sharing your message feel natural and sustainable."
Vanessa
"I hope my stories on insta make you proud, Coach."
A Builder, mid-launch, selling in her stories like it's nothing.
the questions.
I have an idea but I'm not sure it's "ready" to launch yet.
What if I'm not tech-savvy?
What platform will we be building on?
How much time does this take each week?
What if I can't make a live session?
I've been stuck for a while — what if I still get overwhelmed?
Can I really manage these systems on my own afterward?
When does it start?
What happens after 13 weeks?
Option 1. You're off to the races with the infrastructure, the frameworks and the written 90-day plan.
Option 2. You keep building with us in The Growth Lab, and repeat the framework for offer #2.
Option 3. You go 1:1 — private strategy with Robyn or deep systems work with Janine.
you've been circling this long enough.
You know you're on the cusp. You know your idea is good. You know you're ready. And here's the thing: you were never the problem. You've been running someone else's playbook, alone, in the wrong order. Of course it stalled.
13 weeks from now, your funnel is live and your business finally fits.
Okay, football coach Robyn coming in hot for a second: you've circled, you've researched, you've "thought about it." The circling was never going to get you there. The building will. So get your funnel-building butt in here.
big love, rob.
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