12 weeks · 2 coaches · cohort two
the build lab.
The strategy, systems and hand-holding you need to build a business that makes you consistent money — without abandoning yourself to get it.
You don't just build your funnel. You take it LIVE before the program ends.
Join The Build Lab
you're running a business.
You're showing up. Posting. Selling (sort of). Maybe you've even made some sales.
But consistent money? Not yet. And you can't tell if it's the messaging, the offer, the funnel — or all three.
HERE'S WHAT YOU DO KNOW:
Everything in your business feels equally urgent — so you have no idea what to do first.
Every time you touch the tech, the systems, the copy, you either freeze or lose three hours going nowhere.
And under all of it, a quieter fear you haven't said out loud: what if I build the whole thing and it still doesn't work?
You're ready for someone to walk you through this. Hand-holding included.
THE REAL REASON
it's not you. it's the fit.
It's not your ability to sell. It's not that you need to post more. It's probably not even your prices.
You've been handed someone else's playbook — post like her, sell like him, follow the winning formula, be less you. And you tried. You really tried. It felt like forcing it because it was forcing it.
You've been building the tech before the messaging. The content before the offer. The funnel before you knew who it was for. Not because you're bad at this — because nobody ever gave you the order.
So you spin. And prepare. And wait to feel ready. What if it was never that you were doing it wrong? What if nothing you've tried was ever built for you — your hours, your season, your natural way of selling?
You didn't fail. The strategy was never built for you.
(Read that again.)
Don't take my word for it. Take theirs.
"This is the MOST I have ever gotten out of a coaching session (and I have done A LOT of programs) in tens of thousands of dollars."
Amy — somatic voice + communications coach, after Week 2
"I thought I hated sales. Can't wait for the systems to be set up so I can sell."
Erin — coach + Human Design guide
"I used AI more and more and felt like I lost my voice, so I stopped altogether. Now I'm building a better relationship with AI and finding my own authenticity."
Trista — counsellor + facilitator
RECEIPTS, NOT VIBES
what happened in the first build lab.
She came in with no sales page and 47 open tabs. She published it before the program even ended — "celebrating that version 1 is done and moving forward, perfect or not" — and had women enrolling in her new group program within days.
One woman almost talked herself out of launching this summer. We showed her a different way. The result: $5k+ in sales, a filled 4-part summer series, and day retreats filling up behind it.
She went from hiding her offer to selling it in her stories — 4 people in her high-ticket group program in 2 weeks.
She hadn't emailed her list in a YEAR. By Week 6 she'd sent two emails and had frameworks she can repeat forever: "It feels so good to have the frameworks and the sheets."
One Builder hopped off a coaching call to a message that a new client had a cheque ready for pickup. Same morning. (We screamed.)
And when it ended, nobody scattered — they kept building: "There's so much value in what you ladies brought to us, and I know I'm gonna keep coming back to it."
what the build lab is.
This isn't a course you consume.
This isn't a mastermind where you're expected to already have it figured out.
This isn't a template library where you're left to connect the dots alone at 11pm.
This is 12 weeks of instruction, guidance and hand-holding — from two coaches — while you build the thing and take it live. Strategy AND execution, in the same room, every week.
Because the brand is you.
Robyn Savage — Brand & Business Strategist, Certified Behavioural Analyst
Your messaging, your positioning, your sales language — what you say, how you say it, and who you're saying it to. Built on your behavioural data, not somebody else's template.
Janine Chay — Online Business Manager + Systems Expert
Your systems, your infrastructure, your setup — how the pieces connect, which tools to use, and how to make it all work without spending 17 hours on YouTube.
BY WEEK 12
what you'll have built — and live.
A Positioned Signature Offer
Clearly defined, strategically priced, ready to sell.
A Complete Sales Page
Written in YOUR voice, structured to convert, published.
A Working Sales Funnel
Lead magnet, opt-in, welcome sequence, sales page — connected and tested end to end in Go Live Week.
An Email Marketing System
Welcome sequence written, automated and firing.
Instagram DM Automation
ManyChat feeding your live funnel 24/7, so leads come in while you're at the soccer field.
AI Trained to Your Voice
Your own Build Lab AI workspace that writes like you in 10 minutes instead of 90.
A Content Repurposing Workflow
One idea becomes a week's worth of posts.
Your 90-Day Scale Plan
A written plan for exactly where to put your energy next.
Real talk: in the first Build Lab, "connect it all" was the piece that spilled past the finish line. So we rebuilt the entire back half around one non-negotiable milestone — Go Live Week. A full working session where your funnel gets connected, tested with a real end-to-end purchase, and switched ON, with Janine in the room.
Because a funnel that's "almost done" makes exactly $0.
HOW IT WORKS
4 phases. 3 gates. 1 live funnel.
Every week you build ONE piece, with hands-on coaching. No guessing what order things go in — the order IS the program.
WEEKS 1–3 · Phase 1 — Foundation
Who, and what. Your soul client, defined so precisely it feels like mind-reading. Your signature offer, positioned and priced with confidence. Nothing downstream works without these.
WEEKS 4–6 · Phase 2 — Voice
How you say it. Your messaging framework. Your brand voice, extracted from how you actually talk. And your complete sales page copy, with its own dedicated week.
GATE 1 · WEEK 7 — The Midpoint Celebration
Six foundation documents done, sales page copy 80% there. You don't enter the build phase until your foundation is solid.
Gate 2 · WEEKS 8–11 · Phase 3 — Build. Connect. Go Live
Make it real. Your sales page built, with platform-specific walkthroughs. Your lead magnet, opt-in page, and email sequence, written and automated. We connect every piece, run a live test purchase through your funnel, and switch it on. Together. Then fill it and scale it. ManyChat DM automation feeding your live funnel around the clock.
GATE 3 · WEEK 12 · Phase 4 — You Graduate
With a written 90-day plan. Not vibes. A document. So "what now?" never happens to you.
BONUSES:
Setup Week + your Identity Report ($297 value) - Your private Janine strategy session + written report -InstaSuccess Course ($2894 value)
what you actually get.
12 weeks of live group coaching with Robyn + Janine — strategy and tech in the same room, every single week.
Weekly Friday co-working hours — because "I'll do it later" is where funnels go to die
Your own Build Lab AI workspace — trained on your voice, your soul client, your offer
Personalised platform build docs — step-by-step instructions written for YOUR website platform and YOUR email tool.
The Build Lab Hub — every replay, workbook, template and walkthrough video organized week by week.
WhatsApp community support for the full 12 weeks — get unstuck in real time.
2 weeks of post-program support — copy edits and 1:1 tech calls stay open after graduation.
Lifetime access to every session recording and resource.
BONUSES:
Your PDP ProScan Identity Report + personalised business strategy — completed before Week 1. $297 value, included free.
A private 1:1 systems strategy session with Janine — 30 minutes on YOUR tech stack, YOUR funnel, YOUR mess, plus a written report you keep. $497 value, included free.
InstaSuccess Course - the only Instagram Course you will EVER need! $2894 value, included free.
This is for you if
You have an offer (or an idea for one) but it's not making you consistent money yet.
You keep stalling because the "how" overwhelms you.
You want something simple you can sell easily, consistently, on repeat.
You're done trying to run someone else's playbook on YOUR business.
You want hand-holding, mentorship, and someone to walk with you until it's DONE.
You want to use AI without relying on it or losing your voice.
You're tired of circling around success. You're ready to finally build it.
This is not for you if
You want someone to build it for you while you do nothing.
You're not ready to implement (come back when you are — we'll be here).
You want a passive course to consume without building anything.
You're looking for complex, sophisticated systems. We keep it simple on purpose.
why this works when other programs don't.
Most programs give you information and call it done. They teach the theory, hand you the templates, wish you luck, and leave you alone to figure out how the pieces connect.
1. We build it WITH you — all the way to live.
Week by week. Piece by piece. Through the gates, through Go Live Week, until it's done, working and yours to run.
2. We build it around YOU.
Your Identity Report shows us how you naturally sell, communicate and create — so the strategy actually fits.
the brand is you.
3 x $397
Three monthly payments, USD. Cohort Two, 12 weeks.
EARLY BIRD PRICING ENDS OCT 6th 11:59pm PT
(Regular pricing 3 x $497)
Get Early Bird PricingEverything included
12 weeks of live group coaching with Robyn + Janine, Wednesdays 10am PDT
Friday co-working hours + WhatsApp community
All templates, build docs and the video library
2 weeks post-program support + lifetime access to recordings
BONUSES:
Setup Week + your Identity Report ($297 value)
Your private Janine strategy session + written report ($497 value)
InstaSuccess Course ($2894 value)
meet your coaches.
Robyn Savage
Brand & Business Strategist · Certified Behavioural Analyst
Robyn helps entrepreneurs build brands that actually sound like them. She's built multiple 6 and 7-figure businesses and uses behavioural science because cookie-cutter frameworks only work for the person they were built for.
She'll handle your messaging, your marketing, your sales language. And she'll call you out when you're getting in your own way — because honestly? That's half of what you're paying for.
Janine Chay
Systems + Tech Expert
Janine has spent 10+ years building and managing 5, 6 and 7-figure businesses behind the scenes. She makes tech simple, systems manageable, and infrastructure that actually works.
Her four favourite words from cohort one: "Do not stay stuck."
More proof this works.
"I hope my stories on insta make you proud, Coach."
A Builder, mid-launch, selling in her stories like it's nothing.
"my friend texted me after she saw me talking on instagram this weekend 'I'm so proud of everything you're doing. You look relaxed and happy and centered' and I feel that difference when I show up and talk about everything"
A Builder, 2 weeks in to The Lab
"I finally feel like I'm moving forward in a purposeful way and with pieces that are cohesive and usable in my business. And we are only halfway through!"
A Builder, half way through having so much clarity
"😭😭😭 I did it"
A Builder, in total shock after completing her sales funnel
"That advice just made me so excited to just take action!! BYYYEEE"
A Builder, after reading their Identity Report
"So, I feel like my previous sales copy sounded like me BUT took me SO LONG TO DO and this time it was fast and easy"
A Builder, on her week 7 reflection
"A fucking relief, like wow we actually going to do this my way go me!!!"
A Builder, realizing she makes the rules
"i wish we were all together on a retreat doing all of this lol"
A Builder feeling the love of the community
"I also have a full month of content that I can post 😅"
A Builder, accidently creating content on her own for once
the questions.
I have an idea but I'm not sure it's "ready" to launch yet.
What if I'm not tech-savvy?
What platform will we be building on?
How much time does this take each week?
What if I can't make a live session?
I've been stuck for a while — what if I still get overwhelmed?
Can I really manage these systems on my own afterward?
When does it start?
What happens after 12 weeks?
Option 1. You're off to the races with the infrastructure, the frameworks and the written 90-day plan.
Option 2. You keep building with us in The Growth Lab, and repeat the framework for offer #2.
Option 3. You go 1:1 — private strategy with Robyn or deep systems work with Janine.
you've been circling this long enough.
You know you're on the cusp. You know your idea is good. You know you're ready. And here's the thing: you were never the problem. You've been running someone else's playbook, alone, in the wrong order. Of course it stalled.
12 weeks from now, your funnel is live and your business finally fits.
Okay, football coach Robyn coming in hot for a second: you've circled, you've researched, you've "thought about it." The circling was never going to get you there. The building will. So get your funnel-building butt in here.
big love, rob & janine.
Join The Build LabOr...Choose The Upgrade!
Time for a full business + brand overhaul?
We've got you.
In The Build Lab we take ONE offer and build it all the way to finished. For most women that's exactly right, because one finished offer will out-earn four half-built ones every single time.
But some of you aren't building one thing.
You've got offers you created for a woman you aren't anymore. A soul client you picked in 2022. A price you set back when you were scared to ask for more. Two or three things running at once that don't really connect to each other, and no obvious path from the cheapest thing you sell to the most expensive.
That isn't one offer that needs building. That's a whole business that needs an overhaul.
And you can't do an overhaul one piece a week.
A VIP Day is a full day on all of it. We take the whole thing down to the studs and rebuild it on purpose.
By the time we sit down, I've already been through everything you've built. That's why one day is enough.
You'll walk away with:
✓ A way to answer "so what do you do?" without waffling (your positioning, in one sentence you'd actually say out loud)
✓ Knowing you're not charging too little (every offer priced and put in order, with a real path from your cheapest thing to your most expensive)
✓ One person to write to, so it stops feeling like shouting into a void (your soul client, mapped properly)
✓ Never staring at a blank caption box again (your voice written down, so you can write from it on a Tuesday when you're tired and the kids are home)
✓ Sunday night not being a panic about what to post (90 days of content already themed, and 30 hooks you can use on Monday)
✓ Understanding why people follow you and never buy (your full customer journey, mapped from stranger to sale)
✓ Not freezing when somebody asks the price (your objections, answered and written out, so you have the words before you need them)
✓ Your brand finally looking like it feels (creative direction a designer can execute, instead of a Pinterest board and a hope)
✓ Never losing another three hours to YouTube (Janine in the tech with you, so the plan gets built rather than filed)
✓ Somebody in the room until it's actually finished (12 weeks with both of us, every week)
Take a VIP spot if:
✓ You have multiple offers and you want them working as one suite instead of four separate businesses
✓ You have more than one soul client and you need to know who you're actually for
✓ You want a real client journey mapped and priced, from the free thing to the high ticket
✓ You're rebranding, repositioning, or you've quietly outgrown the business you built
✓ You've got something big happening this quarter and you can't wait twelve weeks to plan it
✓ You already have revenue and you need it optimised rather than built
✓ You have a team, and what they need from you is a proper brief rather than more homework
✓ There are things about your money, your numbers or your business that you are not going to say out loud on a group call
The VIP Day sets the direction for the whole business. The Build Lab builds the first piece of it.
THE INVESTMENT FOR IT ALL
$4000
Here's the maths:
️The Full Brand Build VIP Day — $5,000
️A private systems session with Janine — $497
The Build Lab, 12 weeks with both of us — $1,491 regular price
Total value: $6,988
Your price: $4,000
You save just under $3,000.
TAKE A VIP SPOT · $4,000The VIP Day stays $5,000 on its own, and it always will.
We're doing three at this price because you'll spend the next 12 weeks actually building what we decide on your day. That's worth more to us than the difference.
Pay in full at $4,000, or 2 payments of $2,100.
