How These 4 Key Behavioural Traits Shape Your Content Strategy
Ever wonder why some entrepreneurs thrive posting three times a day while you burn out after a week?
Or why batching content works for some people but completely kills your momentum?
It's not about discipline.
It's about your behavioral wiring.
How many content calendars have you thrown in the garbage?
Be honest.
How many content strategies have you tried—and then swiftly abandoned—because they just didn't work for you?
You couldn't maintain them. You never knew exactly what to say. It felt forced. Like another job on top of the job you already have.
If that's you, you're not alone.
So many entrepreneurs feel this pressure—the stress and anxiety of trying to figure out how to create content that actually works, connects, and converts.
Here's the thing: it's not because you're lazy. It's not because you lack discipline. It's not because you're bad at content.
The reason your content strategy keeps failing is because you're trying to follow generic content advice that was never meant for you.
It's like putting someone who's never danced on stage and telling them to perform Swan Lake.
The cookie-cutter problem
So many entrepreneurs are being told: "Just hop on camera, say something valuable, post a link, and boom—instant success."
But not everyone is wired that way.
Some of us are teachers. Some of us are storytellers. Some of us are writers.
That's why these cookie-cutter strategies fall flat. You need a content strategy that's built around how you're wired to communicate, connect, market, and sell.
Most generic advice is built for the imaginary entrepreneur who loves being on camera 24/7 and can record 50 Reels before breakfast.
Meanwhile, you're over there like—it takes me 27 hours to write one caption.
And that's okay.
If you're wired differently, forcing yourself into strategies designed for someone else only leads to burnout and self-doubt. It kills your creativity. And it kills your authenticity.
When your content feels fake, your audience feels it too
We can all tell when something's just posted to feed the algorithm. When it's forced. When it's AI-written. When it's not you.
Authenticity is what cuts through the noise—especially in a world drowning in content.
And here's the kicker: authenticity takes no effort.
It's easy. You don't have to think about being authentic—you just are.
The moment you start overthinking, performing, or trying too hard, you unplug your authenticity. And your audience scrolls right past.
Authenticity attracts attention. But not "look at me" attention—real attention. The kind that says: "Hey, I have something that might help you, and I genuinely want you to hear it."
This is where behavioral science comes in
I've done dozens of Identity Reports with clients using behavioral profiling—and here's what I've learned:
Your natural wiring directly impacts how you create content.
It determines what feels easy versus draining. It explains why certain strategies work for you while others don't.
The profiling system I use (called PDP) maps how you're wired across four dimensions: Dominance, Extraversion, Pace, and Conformity.
Let me break them down.
The 4 behavioral dimensions
Dominance
If you're high in dominance, you're wired for fast-paced, results-driven content.
You thrive on bold, direct messaging that cuts through the noise. You love opinions, polarization, and facts. You want to hit post and move on—not agonize over the perfect caption for three hours.
High-dominance people hate overthinking. They just want to POST.
Extraversion
If you're high in extraversion, you're built for relationship-based content.
Think conversational videos, storytelling, lives, and back-and-forth engagement. You feed off interaction and community. Real-time connection energizes you.
High-extraversion creators thrive on video and engagement. Static posts with no comments? That drains them.
Pace
If you're high in pace, you need structure and consistency.
You like rhythm, routine, and posting with intention. You value depth over virality. Your audience feels calm and trust when they read your words.
But here's the thing—high-pace people need breathing room between posts. Batching 30 Reels in one day? That's hell. You need space to create thoughtfully.
Conformity
If you're high in conformity, you love depth, research, and well-organized information.
You prefer high-quality educational content—carousels, frameworks, and detailed posts that showcase expertise. You'd rather post once a week with depth than every day with fluff.
High-conformity creators need to feel like what they're sharing is right. Surface-level content feels wrong to them.
You're not just one type
Most people aren't just one of these dimensions—we're all a combination.
You might be high dominance AND high conformity, which means you want to move fast but also need depth and accuracy. That's a specific content challenge.
You might be low extraversion but high pace, which means you're not built for lives and real-time engagement, but you can absolutely build trust through consistent, thoughtful written content.
The goal is to design a content strategy that honors your unique mix of energy, strengths, and preferences.
Not someone else's.
Yours.
What happens when you create content aligned with your wiring
When your content strategy actually fits how you're designed to operate, here's what shifts:
You get consistent sustainably—without forcing it. Because it doesn't feel like a performance.
You build real trust faster—because people can feel your authenticity. It's not manufactured.
You attract the right clients—the ones who resonate with your actual energy, not the persona you've been performing.
Your messaging gets sharper—because clarity replaces confusion. You know what to say because you know who you are.
And most importantly: you stop performing and start connecting.
Figure out your content creation type
If you're tired of following advice designed for someone else's brain—if you want to finally understand why certain content formats drain you while others energize you—it's time to figure out your actual wiring.
Take the free Content Creator Type Quiz to start discovering how you're built to create.
Or go deeper with your full Identity Report to understand your complete behavioral operating system—not just for content, but for how you're designed to lead, decide, sell, and build.
Go deeper
Get your Identity Report — Understand your full behavioral wiring so you can build a business that actually fits how you operate.
Work with Robyn — Build a content and brand strategy designed around your natural strengths.
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