Let's address the elephant in the room...
You're smart. You're driven. And you have great ideas. But you're constantly stopping-and-starting, questioning if you're on the right path, and quitting right before things get really good.
You try on strategies like outfits, copy and paste viral reel hooks hoping THIS will be your big break, and let your feelings interrupt your progress every damn time.
Here's the truth: You're not the problem - you're shapeshifting yourself to fit models of success that were never meant for you in the first place.
Most solutions tell you to try harder, hustle more, push through. But what if the real issue isn't a lack of willpower - it's that you're trying to build something the 'right' way instead of YOUR way?
I use behavioural science to show you exactly how you're built to succeed, then we create systems that work WITH your patterns instead of fighting against them.
The result: You stop exhausting yourself trying to be someone else and start building something that actually works for who you are - and you make a lot of money in the process ;)
How it works...
Step 1: Foundation
Stop the chaos. Life Rehab (14-day reset) gets you back to YOU, then your Identity Report reveals exactly how you're wired to win.
Step 2: Strategy
No more guessing. We design your approach using your Identity Report findings - systems that leverage your strengths and account for your blind spots.
Step 3: Execution
This is where you finally stop starting and quitting. Real accountability, real results, real momentum that builds on itself.
Step 4: Freedom
You're making money being yourself. Profitable, fulfilled, and done pretending to be someone else.
The Real Stuff...
I've been the person fighting against my own wiring without even realizing it.
I lost my mom at 11, built multiple 6 & 7 figure businesses while raising babies, got diagnosed with ADHD late in life - and for years I couldn't see that I was exhausting myself trying to fit into systems that were designed for someone else.
But here's what I learned: the issue was never my willpower or worthiness. It was that I was trying to heal, build, and succeed using methods that were never meant for me.
That's why I'm obsessed with helping you stop fighting yourself and start working WITH how you're actually wired.
The Receipts
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2012: Started a wedding planning business that expanded into floral and design services. I sold it after my second daughter was born but I still miss it!
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2018: Built a seven-figure online coaching business—and walked away when it no longer aligned with my values.
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2023: Founded The Brand Is You Co., a full-service brand strategy studio helping entrepreneurs grow bold, aligned, unforgettable brands.
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2024: Became a certified behavioural analyst in identity-based leadership—using science-backed tools to help people understand how they’re wired to live, lead, and create.
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Ongoing: Helping thousands of female entrepreneurs build lives and brands that reflect who they truly are—and actually work.
A few things about the 'real me'...
✓ Yes, I cry during mediocre rom-coms and love a good vision board
✓ Yes, I listen to smutty audiobooks while painting murals in my garden shed at midnight
✓ Yes, I'll tell you to trust your gut while simultaneously giving you a science-backed assessment
✓ 100% yes, I believe that your weird creative project is the exact thing that's going to make you money
Ready to make magic and money being unapologetically yourself?
Where to next?
Meet the version of you that’s been hiding in the wings—bold, clear, fully expressed.
This free guide will help you shake off who you thought you had to be and finally step into who you really are. Just truth, clarity, and a deep breath of finally.
Stuck? Spinning? Starting something new?
This call is a quick, focused check-in to get clear on where you are, what’s next, and how I can support you. Clarity, direction, a nudge of momentum—and someone in your corner who actually gets it.
This isn’t a journal full of generic prompts—it’s an invitation to meet yourself.
I co-created it with my bestie to help you explore the in-between moments of who you’ve been and who you’re becoming.
Print it, mark it up, make it yours.
The 17 Minutes Podcast 🎙️
No small talk. These are the convos that your best friend texts you about at 10pm.
On this pod, we talk real life—motherhood, marriage, entrepreneurship, ADHD, healing, money, mid-life mayhem, and those “wtf is this?” moments we don’t talk about enough. You’ll hear stories that make you laugh, cry, cringe, nod—the type of medicine you didn't know you needed.
Pop in your earbuds. I’ll meet you there.
listen to the pod