How to Become the Conduit for Your Big Vision
You want the next chapter—new offer, bigger vision, different lane—but you keep holding it "for later."
This episode is your nudge to try on the identity now.
The question that changes everything
Here's what I've been sitting with lately, and what I want you to get curious about:
Who do I have to be in order to create what I want?
Whether that's a million-dollar business. A more present mother. A more creative and inspired person. A more visible and sought-after coach. Whatever it is that you want to become.
One of the questions we need to ask ourselves—and sit in spaciousness and silence to really get clear on—is: Who do I have to be in order for this to come through?
We've talked on this podcast about foundations work, about Life Rehab and building those foundations for yourself. And I really believe that the foundation work of becoming a person who can hold, who can build, who can messily create whatever they want—that's honestly 75% of the challenge.
Here's what I mean.
If I want to build a million-dollar business, who I need to become is someone different than I'm currently being in this moment. I can't keep doing the same things. I can't keep sleeping until noon. I can't keep doom-scrolling social media and binging Netflix.
I've got to show up differently.
But it's not as easy as that, right? Because if it was, we'd all be doing it.
My "someday" dream: Savage Sisters
Let me get vulnerable with you about something that might surprise you.
One of my big dreams is to design clothes.
My daughters and I talk about it all the time. We have this little side quest we're exploring together called Savage Sisters—a clothing brand where we take their art, create clothes, and donate money to help kids around the world get their hands on art supplies.
We're slowly chipping away at this vision. It may never come to life. But it's something fun for us to dream about.
And when I get really honest with myself? I would love for this to happen.
So if I look at this and say, "Okay, I'm really ready to explore this"—then I have to ask myself: Who do I need to be in order for that to happen?
First: I need to carve out time.
Second: I need to be someone willing to explore an entirely new industry. That means becoming a student again. Being willing to put myself back in the role of the beginner. Learning from the start. How do I start a clothing line? What does it look like to enter the fashion industry? Where do I get samples? How do I get things printed? What's the deal with shipping? How do I do this sustainably? What's the cost?
There's so much learning.
Third—and this is what I really want to talk about—I have to put myself in the identity of someone who owns a clothing line.
The identity piece
This is where we have to curate an entirely new vision of ourselves.
I've been a brand strategist, copywriter, online business owner for a really long time. It's an easy identity for me to own now because it's familiar. It's been my Instagram bio for ages. I've helped hundreds of entrepreneurs. I've been making a living doing this long enough that it's easy to say: this is what I do, this is who I am.
But when I step away from that identity and start asking, "Now that I'm ready to explore a new chapter, what does that look like?"—something happens.
Imposter syndrome starts to take over.
I don't know anything about that. I have no experience. I have no credibility. What makes me someone who can do that?
All these thoughts start creeping in like little critters that murder the dream. They shit all over the vision. They tell you that whatever you believed was possible for you a minute ago is actually not realistic. Not logical. Not feasible. Not for you.
You're 39 years old. As if you want to start all over again.
Sound familiar?
What I realized at FEAST
Yesterday I attended an event called FEAST, hosted by my dear friend Emily—this bubbly, contagious firecracker of a person who's living her vision delusionally but practically, creating her identity day after day.
All four speakers asked this question in one way or another:
Who do I need to be?
How do I create safety within my body in order to become that?
What is my intuition telling me about who I could be?
How am I going to go through this transformation empowering myself—not letting those critter thoughts take a giant crap all over my vision?
And yesterday, I spent the day with the version of myself who owns a clothing line.
Which was interesting. Because that vision still feels really far away.
The distance you've created might not be real
Maybe you have a vision or a dream that still feels like it's chapters away.
"I'd like to write a book, but I'll do that when ___."
"I'd love to start a business, but I'm waiting until ___."
"I'd love to have a million-dollar business, but I'll do that when ___."
You've put distance between yourself and whatever it is you want.
Here's what hit me yesterday: that vision isn't actually as far away as I've been telling myself it has to be.
All of these stories—all of these safety mechanisms keeping me in my familiar place of brand strategist, online business owner—are actually stories that can be reprogrammed and rewritten right now.
Of course I know this. I coach entrepreneurs through these blocks all the time. But it's fascinating how much we don't recognize these stories are really driving the wheel.
So here's what I want you to sit with:
That thing you want. That thing you're going to do "when ___."
What's the story you're telling yourself about how far away it is?
Is that actually true?
Does it have to be true?
And are you willing to rewrite that story for yourself right now?
Try on the identity before you're ready
Could you start exploring the possibility of meeting that version of yourself sooner?
Maybe not today. Maybe not tomorrow. But could you start to explore what it would feel like?
What actions would you take?
What choices would you be making?
What people would you be surrounding yourself with?
What would you be investing in?
How would you be showing up?
What would you be wearing or saying if and when you stepped into that identity?
When you sit with that version of yourself, one of two things will happen:
Either you'll realize it's not as far away as you thought—this person isn't completely different from who you are now.
Or you'll think, Damn, this is a full script rewrite. I have to change so much.
I don't care which side of the coin you land on. What I'm curious about is: What is one thing you could do to start embracing that version of you now?
What I did last night
When I got home from FEAST, I started a Pinterest board.
Not of the clothes I want to make. Not of the cool designs or the style of clothing I love. I've already done that.
I started a board of who I am in that role. The CEO. The owner and founder of a clothing line. What does that woman look like?
That's trying on the identity.
Your strengths transfer (no reinvention required)
Here's what kind of blew me away as I sat with this vision last night:
So many of my strengths—my natural traits, the things that make me me, my authentic Robin self—are directly applicable to this new venture.
How I've applied myself to my online business isn't actually that different from who I have to be to make this clothing queen version of me real.
It's going to require new skills. A whole new set of learning. But it does not require me to become a different me.
It doesn't require me to change my internal makeup. My voice. My essence.
It requires me to apply myself in a different way.
This is what the Identity Report and behavioral science shows us so clearly. I can see my strengths. I know what my natural self excels at. I know how to market, how to communicate, how to sell. I know how I make decisions. I know how my energy is wired. I know who I work best with. I know my blocks. I can see my blind spots.
And I can take all of that and apply it to this new vision.
I don't have to reinvent myself. I have to redirect myself.
The ingredients exercise
Here's what I want you to get curious about:
How well do I know myself?
How well do I know what's for me and what's not? Could I name my strengths? Do I know what people are genuinely attracted to within me? What's my magnetic quality?
And equally important: What are my blocks? What am I really not meant for? What's going to drain my energy, stress me out, produce anxiety, burn me out?
When you know yourself, you're given this foundational understanding. And when you can work with that—massage it, put it in the ingredients bowl and say "here's what I'm working with"—you reduce the amount of time it takes to create the vision you want.
So ask yourself: What are the ingredients that go in the bowl for me to create what's next?
And what stays out?
For me, one thing that stays out is details. Details drain my energy. They wear me down. They shut me down like a door slamming in my face.
So I know that as I explore this next chapter, I need to delegate details right away. I don't start the clothing line until I have an assistant or a system in place to handle that. Non-negotiable.
What's your version of that?
Your homework
What is the vision you're desiring to create for yourself? What's the next chapter? Maybe it's not as dramatic as starting a clothing line—I'm a big idea generator, I get it. But what is it for you? The evolution of your current business? A new relationship? A YouTube channel?
Who do you have to be in order to become the conduit for that vision?
What are you working with? What are the ingredients in your bowl? What strengths will help you become that version of yourself?
What parts of yourself might hold you back—and how are you going to plan around that?
How willing are you to begin?
For me, yesterday felt like a real beginning. Because that was the first time I admitted I actually want this. Not "that would be nice one day." But: No, fuck it. I want this.
Maybe the first step for you is just listening to this, getting honest about what the next chapter looks like, and sitting with it. Playing with it. Envisioning a slightly different identity than the one you're wearing right now.
Know it. Express it. Experience it.
You cannot spend enough time getting to know yourself and giving yourself permission to bring that authentic essence forward.
Knowing yourself and expressing it is what propels you toward what you want.
Know it. Express it. Experience it.
That's the whole thing.
Go deeper
Get your Identity Report — Discover your strengths, blocks, and magnetic qualities so you can apply them to whatever chapter comes next.
Work with Robyn — Build a brand that honors who you actually are.
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