Stop Writing Like Her — Your Brain Doesn't Work That Way
Your content isn't falling flat because you "lack clarity."
It's because you're not using your actual voice.
The real messaging problem
I've spent years studying the way people write. How they create content. How they draft sales pages. How they write promotional content.
And what I've learned is this: your messaging problem usually isn't a lack of clarity.
You know what you do. You know the value in it. You know what you're offering people. You have the clarity.
It's also not always about getting more specific—though sometimes that's the case. We have a tendency to ramble, soften our message, or over-explain ourselves.
But the real issue?
You need to communicate your message in a way that sounds like you.
Your voice. Your enunciation. Your articulation. Your expression. Your body language. Your words. Your tone. The phrases you use that no one else uses. Your favorite analogies to break down complex ideas.
There's so much you in your message that you're likely missing out on.
Why templates are pulling you away from yourself
Here's what happens.
You see all these frameworks. All these templates. People achieving the success you desire. And naturally, you try to mirror that.
This works for this person. So if I just adapt it a little bit to make it sound like mine, maybe it'll work for me.
But what we don't realize is that we all have a natural communication style.
And if we're not communicating as ourselves—if we're going against our own behavioral wiring when it comes to messaging, words, tone, language—then we break the line of trust we could have built with our audience.
Because your audience can smell your fakeness.
They can smell your performative words. They can smell the fluff. They can smell the crap of you trying to be someone you're not.
And they're not falling for it anymore.
It's 2026. False, fake, performative marketing just isn't working anymore. We've been sold to for years by big businesses. We've drunk the corporate Kool-Aid. And now, as consumers, we're like: No. I am not falling for that anymore.
Real authentic messaging—even the bloopers, even the weird body language, even the quirks, especially the quirks—is what builds trust faster than ever.
So we want to lean into your natural communication style.
If you're trying to write like, create content like, or speak on a podcast like anyone else, you're missing that opportunity to build trust and convert.
The four behavioral communication styles
In your Identity Report, through the behavioral science analysis, you learn your communication style—how you're actually designed to communicate most effectively and naturally.
There are four main types. Let me break them down.
High Dominance: Direct, fast, bottom line
High dominance people are direct. Fast. Bottom line.
They skip the fluff. They don't over-dramatize anything. They're not nurturing people forever. They get to the point, deliver the message as the message is, and their voice is designed for that.
If you're highly dominant, you don't actually want nurture-heavy content. You want to get to the point so your audience can hear it from you—and so you don't feel that draggy energy.
What happens when you don't align with your communication style as a high dominance person? You get bored. And your audience gets bored. And when you don't get directly to the thing you want to say, all the energy and excitement just fizzles out and dies a slow death.
If you're high dominance: be more direct. Get to the point so your audience doesn't bounce and keep scrolling before you actually say what you want to say.
This is going to increase your sales.
High Extraversion: Energetic, relational, conversational
High extraversion people are energetic. Relational. They think out loud. They like to be conversational. They like that energetic exchange.
This is what makes you magnetic. This is what makes people want to engage with you.
But if you're highly extroverted and you're trying to be extremely strategic, educational, really intellectual—then you're missing out on the opportunity to magnetize, attract, and draw in your soul client through your biggest gift: the ability to connect.
If you're highly extroverted: build connection. That's your number one content strategy.
High Pace: Intentional, thoughtful, needs processing time
High pace people need time to process.
I'm not a high-paced person—I'm high dominance, high extraversion. Quick, direct, relational, conversational. I get to the point and make it about you.
But high-paced people are more intentional, more thoughtful in the way they produce and communicate.
If you're someone with a high pace reading and people are constantly telling you to "just post," "just get it out there," "stop overthinking"—that goes directly against your behavioral wiring.
You're going to feel forced. Pressured. And that creates restriction in your body that has you hating the entire content creation process.
We don't want you to hate the process—because if you hate the process, you won't do the process.
If you're high pace: give yourself the processing time you need to create your best work.
You write carefully. And if you try to skip over that, you leave out your credibility. Credibility leads to conversions.
If you're just trying to skim the surface to get content out, launch your sales page, get your offer into the world—and you're not giving yourself processing time—you're missing the opportunity to build credibility with your audience. You're not going deep enough.
Slow down. Be more intentional. Take your time.
This doesn't give you an excuse to get caught in the perfection trap. I see you. It also doesn't give you a permission slip to wait until you're ready.
It just gives you permission to take a little more time. To be more planned out and methodical. Because that's what you need for your authentic voice to land.
When you do this, people are going to feel you. Trust you. You'll build credibility and authority because you're in your power when you give yourself time to process.
High Conformity: Structured, proof-driven, needs a plan
High conformity people are structured. Proof-driven.
If you're a high C trying to be really casual, really conversational, "keeping it super real with your homies on the internet"—you're running to sound like everyone else. You want to sound like this person who's like, "cool cool cool cool cool."
But it's never going to feel like you.
You're going to feel like a mom hanging out in a room with teenagers trying to feel like a cool teenager. Meanwhile, your insides are like: Girl, why are you gonna be so cramped?
High conformity people like structure. You'll create your best content if you have a framework. A template to follow. A really strategic content map.
If you're high conformity: give yourself permission to have a Monday plan, a Tuesday plan, a Wednesday plan.
Stick to it. It's going to give you rhythm. A beat. A steadiness your brand's been missing.
And that steadiness and rhythm are what give your audience something to connect to, trust, and vibe with. That's what leads to conversions, community, and growth.
You'll educate. Tell stories with a framework. Let structure be your superpower.
Real equals results
It's 2026. And with AI integration in every single business—particularly in the online space—we have to understand:
Real equals results.
If you know what your "real" is on a science level, it's easier to implement it at a strategic level.
So let's get into the science of you so you can build a brand that is you. All mapped out. All laid out.
I believe this is the key differentiator for businesses in 2026: How clear, how yourself, how articulate, how smart can you be with your strategic plays?
It's going to drown out all the other players in the industry who are stuck in the past, still trying to create content that sounds like everyone else.
Now is the time to get laser focused. Hone in on your zone of genius. Stay in your lane. And 100x it.
Fuck 10x. Let's 100x it.
Let's go all in on you.
Go deeper
Get your Identity Report — Discover your behavioral communication style and get a full content + marketing plan based on how you're actually wired to connect and convert.
Work with Robyn — Build a brand strategy that sounds like you, not like a template.
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