Episode 7: How to Create Content That Actually Works for You
Transcript
Robyn Savage (00:02)
Hello friends, welcome back to the 17 Minutes podcast. It's Robyn. It’s been a gray, dreary fall day here, and I’m tucked into my little garden shed — warm, cozy, flowers on the wall — and I’m excited to have this conversation with you.
Today’s real talk is for the entrepreneurs and creators — anyone building online, sharing content, or trying to figure out how to connect authentically.
How many content calendars or strategies have you tried — and then swiftly thrown in the garbage — because they just didn’t work for you?
You couldn’t maintain them. You never knew exactly what to say. It felt forced — like another job on top of the job you already have.
And if that’s you, you’re not alone. So many entrepreneurs feel this pressure — the stress and anxiety of trying to figure out how to create content that actually works, connects, and converts.
That’s the problem I want to solve for you today.
Quick disclaimer: I’ll be talking about my upcoming workshop, **Content by Design**, at the end of this episode — because it’s literally designed to fix this exact problem for you.
But first, let’s talk about *why* your content strategies keep failing.
Robyn Savage (02:30)
It’s not because you’re lazy.
It’s not because you lack discipline.
It’s not because you’re bad at content.
The reason your content strategy keeps failing is because you’re trying to follow **generic content advice** that was never meant for you.
It’s like putting someone who’s never danced on stage and telling them to perform *Swan Lake.*
So many entrepreneurs are being told: “Just hop on camera, say something valuable, post a link, and boom — instant success.” But not everyone is wired that way. Some of us are teachers. Some of us are storytellers. Some of us are writers.
That’s why these cookie-cutter strategies fall flat. You need a content strategy that’s built around how *you’re* wired to communicate, connect, market, and sell.
Robyn Savage (04:58)
Most generic advice is built for the imaginary entrepreneur who loves being on camera 24/7 and can record 50 reels before breakfast.
Meanwhile, you’re over there like — it takes me 27 hours to write one caption.
And that’s okay.
If you’re wired differently, forcing yourself into strategies designed for someone else only leads to burnout and self-doubt. It kills your creativity — and your authenticity.
Because here’s the truth: when your content feels fake, your audience feels it too.
We can all tell when something’s just posted to feed the algorithm. When it’s forced, when it’s AI-written, when it’s not *you*.
Authenticity is what cuts through the noise — especially in a world drowning in content. And here’s the kicker: authenticity takes *no effort.*
It’s easy. You don’t have to think about being authentic — you just are.
The moment you start overthinking, performing, or trying too hard — you unplug your authenticity, and your audience scrolls right past.
Robyn Savage (09:39)
Authenticity attracts attention. But not “look at me” attention — *real attention.*
The kind that says, “Hey, I have something that might help you, and I genuinely want you to hear it.”
Here’s where behavioral science comes in.
I’ve done dozens of **Identity Reports** with clients using behavioral profiling — and here’s what I’ve learned:
Your natural wiring directly impacts how you create content. It determines what feels easy versus draining — and why certain strategies work for you while others don’t.
The profiling system I use (called **PDP**) maps how you’re wired across four dimensions: Dominance, Extraversion, Pace, and Conformity.
Let’s break them down.
Robyn Savage (12:04)
**Dominance**
If you’re high in dominance, you’re wired for fast-paced, results-driven content. You thrive on bold, direct messaging that cuts through the noise. You love opinions, polarization, and facts. You want to hit post and move on.
**Extraversion**
If you’re high in extraversion, you’re built for relationship-based content. Think conversational videos, storytelling, lives, and back-and-forth engagement. You feed off interaction and community.
**Pace**
If you’re high in pace, you need structure and consistency. You like rhythm, routine, and posting with intention. You value depth over virality — your audience feels calm and trust when they read your words.
**Conformity**
If you’re high in conformity, you love depth, research, and well-organized information. You prefer high-quality educational content — carousels, frameworks, and detailed posts that showcase expertise. You’d rather post once a week with depth than every day with fluff.
Most people aren’t just one of these types — we’re all a combination. The goal is to design a content strategy that honors your unique mix of energy, strengths, and preferences.
Robyn Savage (19:21)
That’s exactly what we’re going to do in the **Content by Design Workshop**.
It’s happening **October 28**, and it’s going to help you discover your **content creation type** and build a personalized strategy that actually works for you.
If you can’t make it live, you’ll get lifetime access to the replay.
When you create content aligned with how you’re naturally wired, here’s what happens:
- You get consistent sustainably — without forcing it.
- You build real trust faster because people can feel your authenticity.
- You attract the right clients who resonate with your energy.
- Your messaging gets sharper, because clarity replaces confusion.
And most importantly — you stop performing and start *connecting.*
Early bird pricing is **$27** until **Saturday, October 25 at midnight**. After that, it’s $37.
Join us for the workshop, discover how you’re wired to create content, and finally build a content strategy that feels like *you.*
I love you. Thanks for tuning in to *17 Minutes.* I’ll see you next week.
Ciao.
