Robyn Savage (00:01.55)
Hi, welcome back to the 17 minutes podcast. I'm your host Robin Savage. It's a podcast where we really look at the science of you, your behaviors, what makes you you, how to bring it into your brand and business so that you can build in alignment, something that you can sustain.
something that you love, something that supports your dream lifestyle in a way that actually works for you. Rather than trying on all of these strategies and frameworks and diving into course after course and hiring all these mentors who are gonna try and teach you their way, I'm gonna help you find your way. So I'm gonna talk to you today about a piece of my wiring that I discovered.
that really helped me understand who I am, that really cleared up a lot of friction in my business. And I think you're gonna see a lot of yourself in this because some of you are fighting against this exact same thing. And I wanna clean that up for you today so that you can really start leveraging your strengths. So we're talking about...
the build phase. We're talking about the rebrands. We're talking about the creating new offers. We're talking about the lack of contentment or satisfaction that comes from building something that is really long-term maintaining something over time. And I know that creatives in the house feel this. I work with a lot of people who love to create. They love to
be in the development phase. And this can feel really frustrating, right? Because business tells us, society tells us to build the successful thing, stick with it over long periods of time. And that is what success looks like. Society and business also says, create one offer, sell one service, niche down, be so specific and pointed in.
Robyn Savage (02:19.49)
your messaging and who you are and just nail it, like nail it, right? And for a lot of people who are structured, type A, linear, that's fine, that makes sense. But what about the multi-dimensional, multi-passionate creative builders, the innovators, the creatives who actually thrive in the creative process? For a lot of you, the high, the inspiration, the...
the meaning of your work is actually in that creative process. And if your business doesn't allow or encourage you to be innovative, if you aren't playing in your marketing, if you aren't having fun with content, if you aren't pushing up against edges and expanding yourself and pushing your own limits to create something that inspires you now, then chances are you're gonna feel this
lull, this lacking, this missing piece of fulfillment and fire that your business requires of you to be successful, right? No business grows if the business is dormant, flat, and stagnant, right? If your marketing, if your content, if your messaging is an edgy, relevant current, then you fall behind in the marketplace, in your industry.
And for you builders and you creatives and you innovators, if you aren't keeping yourself on your toes to build something new, to activate that meaning and purpose, then you are not bringing forth your best self in your brand and business. And you as a leader are gonna get disinterested. You're gonna lose heart. You're gonna lose motivation. You're gonna lack consistency. You're gonna lack discipline, devotion to the vision. You're gonna take less action. And you're not gonna get the results that you want.
So here's the thing, all right? For me, I have started and closed and sold and walked away from more businesses than most people will ever start in their entire lives. I've never been afraid to start again. And I used to think that this was like the thing about myself that I needed to fix. What is wrong with me? Why can't I stick with this? And trust me, the entire world has looked at me in these moments.
Robyn Savage (04:43.596)
like I was a crazy fool, okay? Selling a multiple six-figure event planning business, walking away from a multi seven-figure coaching business to start again. Following the breadcrumbs of where success is leading me, allowing my own fire to propel me forward in a new direction. Turns out that was never me being broken. It wasn't me, you know, lacking this
thing that I thought I was lacking, this consistency, this ability to maintain something that actually is, is my energy, my patterns, my behavioral wiring. So I'm actually wired in behavioral science. They call it thrust energy. Thrust style energy is meant to build. It's like rocket style energy. So I am someone who will take new projects
and put all that I've got into them and like literally imagine like a rocket launching, right? I'm like, all right, baby, you got an idea, let's go. That's my best self. That's my driver. That's the motivation for me, bringing this idea into fruition. I mean, this makes sense. This is probably why I get to work with so many of you, thousands of entrepreneurs around the world to help them with their own build phase, right? Because a lot of people,
actually lack this type of energy. More people are built for maintenance. More people want the sustainability. More people feel good and operate as their best natural selves in that maintenance mode. But for people with thrust style energy, if you're not building, if there's not creation and innovation and that rocket launch kind of momentum there to really
see something get off the ground, then they're not going to be motivated. They're not going to be inspired. They're going to start to feel dull and they're not actually going to be leveraging their strengths. So for a long time, I thought I was flaky. You know, I thought that I was incapable of commitment. I thought that maybe I just wasn't like grateful enough for what I had. I thought I was self-sabotaging to be honest, you know, like
Robyn Savage (07:09.602)
Why do I keep building these really successful businesses that so many people would kill to have and then walking away from them? I thought I had to like fix my ability to follow through. But what happened was that I met behavioral science. I got introduced to PDP. And when I realized that I'm wired with thrust energy, everything sort of started to make sense for me. And I'm guessing that there's
a lot of pieces in your behavioral wiring in your identity report where I use this PDP assessment that's going to start to make sense to you. And then once it starts to make sense to you, you can actually leverage it rather than trying to change it. And when you stop trying to change yourself in your business, when you stop trying to, you know, fix your weaknesses and instead leverage your strengths, your whole business shifts.
Right? You stop trying to get better at what you're bad at and you start getting incredibly refined in what you're great at. And suddenly you start to stand out in your industry. You become one of one. So there's no competition when you're leaning all the way into who you are because you are one little snowflake. No two snowflakes are the same. But for me,
You know, in trying to build something and stick with it and stay with it and be sustainable and be maintaining this thing for a long period of time, because I thought that's what society wanted of me. Well, that's when I started to lose my fire. Right. That's when I started to lack creative ideas. That's when my marketing and messaging fell really flat. That's when my sales slowed down. That's when my Instagram following depleted because I wasn't actually showing up.
as myself and leveraging my own strengths, doing what I'm best at, right? Can you imagine just, you know, like following someone, let's say on Instagram, and they're like struggling every day to just show up as themselves versus following someone on Instagram who's like living the high life, being themselves, doing what they're best at.
Robyn Savage (09:27.66)
I mean, even in sharing that example, can feel the difference in what that messaging and what that content would feel like. So it's not, in my opinion, this is not a choice, right? If you are gonna grow the business of your dreams, if you are gonna build something that you're proud of, that you are stoked to show up for every single day, then you've gotta be in your zone of genius. You've got to be doing something that
lights you up, otherwise it's going to feel like you're moving through this like sludge and molasses every single freaking day. Okay. So in behavioral science with the PDP report and your identity report, we look at these four main behavioral traits. We look at dominance. Okay. We look at extroversion. We look at pace.
And we look at conformity, okay? Now, I'm a high dominance person and that means that I am literally driven by results, I'm driven by challenges, go figure, and I'm driven by forward movement and momentum, okay? I need to see progress, I need to work through things, I need to feel like I'm conquering something or climbing a mountain and when there's nothing left to conquer,
I get restless, I get agitated, I get bored and I check out. Hence the reason that I have sold and walked away from businesses before that boredom, that friction, that lack of momentum, growth, progress, that is not fun for me. And when business is not fun, it's really hard for you as a solo entrepreneur to show up for it consistently. Right? So I'm also fast pace.
Okay, pace measures your speed. So fast pace means that I like to move quick, you guys. A lot of you don't. A lot of you like to move slower, more methodically. You like a rhythm, you like structure. That's not me, right? I am someone who likes to operate in urgency. I want it done. I want to create it. I want to see the result. I don't love to move through details. I don't love to move slowly and methodically.
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rhythmically, linearly through things because that literally makes me want to crawl into my own skin. So there's a strategy for me that works. It's a different strategy for you if you're someone who wants to move methodically, who's low pace and wants to move slowly. So I like fast launches. I like things to be planned, but then I like to have a lot of creative power within that plan.
I like things to be mapped out, but then I like to be able to change them. Whereas a lot of my clients, you know, I'll give them a content strategy. I'll give them their content pillars. I'll give them hooks. I'll tell them what to post on what days of the week and they will stick to it and they will see growth because that is how they thrive. So again, we're building these strategies that allow us each to thrive as who we are versus trying to build something that
forces us into these versions of ourselves that deplete our energy, that drain us, create stress, pull us out of our zone of genius and force us to be someone that we're not. We cannot expect ourselves to live these incredible lives, be the leaders that we dream of being, to meet our potential if we are constantly playing into our weaknesses. So my work and my vision for you is to help you leverage
those strengths and to lean all the way into that so that you can thrive from that place where it's more fun and more effortless and your results come more easily because you're operating in your zone of deeness. You see what I'm saying? It starts to make sense as we talk this through, right? So a lot of us look at ourselves and how we're operating in business.
We see a lack of results. We see our content flopping. We see our message not landing. We feel this feeling of like, ugh, discomfort. But beyond discomfort, it's like, am I even doing this right? You know, like I've been trying this for so long and I have been doing all of the things and paying for the mentorship and showing up and posting and nothing works. And I would really challenge you to ask yourself,
Robyn Savage (14:11.289)
Have you been influenced so much by external factors, by what you see working for other people, by strategies that you see being applied in other businesses by other people in your industry, and have you adopted so much of that outside influence and noise that you've just lost focus, you've lost vision of your zone of genius, and you're actually showing up in your brand and business
as someone that you think you should be versus someone that you think you are. Because as long as you are operating as someone that you should be in your biz, you're absolutely not leveraging your unique strength. Your unique strengths feels like you entirely, you will know, know, like hands up actually, if you've been in flow before, you know, hands up. It's the best feeling in the world. You lose track of time.
You have no idea where you are anymore. You're so into what you're doing and you're so driven and on purpose in that moment that nothing else in the world makes sense. And if you don't feel like that in your business regularly, then you're not operating in your zone of genius. Right? So of course there's always going to be pieces of your business that are administrative that suck, right? Those things that you don't want to do, but that should not
be how your business feels as an entirety. Most of your work, most of your marketing, most of your content should light you the fuck up. It should excite you, right? And if it's not exciting you, then it's not exciting them, okay? So here's what I want you to know, okay? If you are someone like me who feels a sense of dissatisfaction,
when things start to work, when things start to get systematic, when things start to, and I know that sounds crazy, right? Like, you start to lose happiness when your business finally starts to work. You know, let me say this. I need my business to work, right? I got bills to pay. I've got clients to serve. I've got a vision of helping people and connecting with you and building community and creating a lifestyle for myself and my family.
Robyn Savage (16:37.901)
So I don't want a business that doesn't work. What I do want is a business that activates me and keeps me motivated and challenged so that I can rise and continue to meet my potential. And if that's not happening for me, then I get bored, right? But the challenge is, and if this is you, then the challenge is how can I keep myself interested? How can I keep my business alive and inspired and fun and creative and innovative?
without needing to burn it down. Because the truth is, every time you burn it down, every time you rebrand, every time you pivot your messaging, you are taking steps back. You're confusing your audience a little bit. You're having to reposition yourself in your industry. You're having to launch new offers. There's a lot of heavy lifting that happens.
Right? And this is a lesson that I've learned along my way. Right? Every time I start again, yeah, there's like a year of transition where I'm rebuilding, which means my income dips, which means I'm having to reintroduce myself to my community to rebuild that trust. So the challenge for people like me with high dominance and high pace, people who like the challenge, who are really innovative, people who have that thrust,
style, energy, and love to build something new, take ideas off the ground and get them really going. Our challenge is to stay committed to the foundations of what we're building, to build a solid framework and structure strategies that can be repeated, automated systems in the business to create that ease. And though,
to leave so much spaciousness and allowance for your creativity and inspiration to shine through so that your energy is still being activated, so that you're still being challenged on a daily basis. There we go, right? So that you are still getting to use your creative powers so that you are still
Robyn Savage (18:58.349)
being challenged. And I would argue that if your business isn't challenging you, then you probably aren't meeting your potential. Okay? So I would love for you to get curious about your wiring. Like what are your natural behaviors? How do you thrive? What do you love to do? What are your strengths? are, what, like how do you experience the best results?
And this isn't what you think you should be doing to get those results. Like how do you have evidence or what do you have evidence of that works for you in your business? Right? When I get really creative, when I post inspired content, when I launch something brand new, it really works. Okay. Amazing. Well, let's build a little bit of a system and a strategy around that so that you can thrive as the creator.
bold creator content types, also just as an aside, this is you. You're like, you're posting on the fly. You're inspired all the time. You're, you're just doing it in the moment. And that's great. And that works. And you still want a strategy and you still want to support yourself with systems and automation so that you can scale. Right. So I want you to really get to know your own wiring. Do I like to move fast? Do I like to move slow?
Am I a builder? Am I someone who wants to be in that sustainable place in my business? Do I like to maintain something versus build something? Do I like fast launches? Do I like slower launches? Do I like long periods of time to talk about something or do I like to be quick, snappy and over and done with? And I talk about these things because it's so important that you are honoring
yourself in your business, if you want to feel good in it, if you want to be fulfilled, if you want to be inspired, if you want to meet your potential, then you can't spend your entire lifetime as an entrepreneur leaning into your weaknesses, feeding the things that you're bad at versus leveraging the things that you're good at. You want to stay in your zone of genius as much as possible. And so many entrepreneurs that I work with
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spend so much time, energy and money just trying to fix what they're bad at. Like, let me get better at that. Let me get better at that. And sure, you you could always get better at things, but if you're not leveraging your unique strengths and leaning all the way into that, then you're missing a huge window of opportunity. All right. So get curious, ask yourself some questions.
If you want to dive into your behavioral wiring, my God, there's literally a squirrel just like staring me down outside this window. is borderline uncomfortable. He's looking at me like, girl, what you talking about? Okay. Maybe he's interested. Maybe he's getting curious about his wiring. there he goes. Okay. I want you to get curious and I want you to ask yourself, what's one strength that I could lean further into in 2026.
And what's one thing that I could release or surrender around my weaknesses? Like what I keep forcing myself to get better at, what I keep highlighting as broken, what I keep noticing really is like this thing about myself that I judge, that I feel shame about, that I think is the reason that I'm just not succeeding.
And rather than focusing on the weakness and investing in fixing that weakness in 2026, I want to encourage you to think about investing in your strength, leaning in to your core advantage, right? Investing more in your zone of genius in 2026 and just see what happens. If you want to know more about your wiring, get your identity report. Obviously I will map.
all of this out for you, you get like a 40 page personalized business strategy that talks about your communication style, how you make decisions, your launches, your energy style, how to best leverage your sales strategies, what people are attracted to in you. You get a full business marketing plan. Like it's all right there for you. So if you want to dive deeper, click the link in the show notes and get your identity report.
Robyn Savage (23:48.943)
This would have saved me and honestly all of my clients years of trying to figure this out on their own. So much time, so much money, so much emotional and mental effort trying to figure yourself out so that you can just make it, you know, make it work. So grab your identity report and just get curious beyond
this podcast episode, noticing your business, what feels really great. Notice what works for you. Notice when you're at your best and see how you can incorporate more of that into your strategy in 2026. And like, what if this was the year that you just stopped trying to fix yourself or stopped assuming you were broken or stopped assuming that the reason that nothing's clicking in your business is because something's wrong with you.
You know, like what if this is the year that you go all in on your zone of genius, bringing that forward, leveraging all of your strengths, right? Sure, working on your weaknesses to always improve, but what if you stopped fixating on your gaps and you started focusing on your strengths? I will bet you that if that is your
only intention and your only strategy for 2026 to double down on your strengths, you will see an increase in results financially, you will be happier, your audience will grow times 100 because your authentic self will come through because you will naturally be differentiated in the industry because your authenticity, your unique voice, your unique strengths, your processes, your behind the scenes, your story.
is all going to come through when you are leveraging what you are best at and not trying to like fucking fit inside a box and like make it work. You know, so 2026, the year of your zone of genius, the year of leveraging your strengths. I am out here building. I am out here owning it. It is working. I am happier than ever. I am loving it. I'm seeing my clients have these insane
Robyn Savage (26:05.497)
breakthroughs with their identity reports where they're like, finally Robin, know, spent years trying to figure this out. And this is the number one piece of feedback that we get with the identity reports is actually like, I wish I did this so long ago. I would have saved myself so much time, right? How much time do we spend looping in our own thoughts, Googling answers, scrolling Instagram, watching YouTube videos, trying to figure this out when actually the answer has been within you.
all along, you just haven't been willing to see it or someone hasn't shown it to you, right? So the identity report will show it to you. I love you so much. Thank you for being here at the 17 minutes podcast. And we're gonna do this again next week. I have a couple of really exciting new freebies coming your way. We're launching a quiz to help you identify your content type. We're launching a full blown.
four day launch plan that's gonna map out an entire launch for you with emails, hooks, Instagram story prompts. It's got the email schedule. It's an amazing, what's the word that I wanna say? Tool? Resource, yes. It's an amazing resource for you. So keep your eyes peeled for that. And if you wanna work with me one to one through 2026 to plan,
your most successful year, then reach out to me. You can click the email in the link below in the show notes and like, let's do it.
