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The Exact Sequence for Building a Business That Makes Consistent Money 

(And Why Skipping Even One Step Is Why You're Still Stuck)

Hosted by Robyn Savage + Janine Chay · Live · Recorded for registrants

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The strategy, systems, and hand-holding you need to build a business that makes you consistent money.

Stop stalling. Start building. 12 weeks. Two coaches. A business that finally makes you consistent money.

You're not stuck because your idea is bad.

You're stuck because nobody has ever shown you the right sequence. You've been building the funnel before the messaging, the content before the offer, the systems before you know who they're for. This workshop fixes that.

Can I be honest with you for a second?

You're not stuck because you're not smart enough, not tech-savvy enough, or not "ready" enough. You're stuck because nobody has ever shown you the right sequence to build a profitable business.

"What if I build the whole thing and it still doesn't work?"

Here's what that fear is actually costing you: another 6 months of spinning, another $500 course that gives you more information without telling you what to DO first, and another quiet loop of wondering if you're the problem.

You're not the problem. The sequence is.

The Truth About Why It Isn't Working Yet:

 

It's not your ability to sell. It's not that you need to post more. It might not even be the price point.

It's that you've been working harder on the wrong things — and working harder on the wrong things just makes a bigger mess.

 

➜ You don't know where to start. 

Everything feels equally important, so you spin. You're building the tech before the messaging, the content before the offer, the funnel before you know who it's for. Without a clear sequence, everything stalls.

âžś You keep hitting walls that aren't your zone of genius.

You open your laptop to tackle one thing in your business, and you either freeze completely — or spend three hours on YouTube and end up more confused than when you started. That's not a you problem. You're not supposed to be an expert in all of it. (Nobody is.)

âžś You don't fully trust the idea yet.

Under all the overwhelm is a quieter fear: "What if I build the whole thing and it still doesn't work?" That fear makes stalling feel safer than attempting. So you keep circling. Keep preparing. Keep waiting until you feel ready enough.

 

All of this while adulting, living your life, and not losing your mind…

No wonder you keep stalling.

You don't need more information. You don't need another course.

You need someone to tell you exactly what to do - and stay in it with you until the sales page is live, the funnel is running, and the money is moving.

That's what The Build Lab is.

 

I NEED THIS!
"Putting these tools into action has increased my sales, simplified my workload and has me on a better trajectory." 

- Karla T

"Janine was an absolute game changer to work with. She helped me understand my systems, build out key marketing tools, and create foundations within my business that are long lasting."

 - Kiah

"I felt so murky coming into Robyn's program and now I have a plan, I have developed offers, and I'm putting it into action."

- Mary Beth L

What Is The Build Lab, Exactly?

This isn't a course you consume...
This isn't a mastermind where you're expected to already have it figured out...
This isn't a DIY template library where you're left to connect the dots alone...

This is 12 weeks of instructions, guidance, and hand-holding (from 2 coaches) while you build the thing.

 

➜ Robyn Savage 

The Brand Strategist, Business Consultant + Behavioural Analyst

Your brand messaging, your core advantage, your marketing strategy, content pillars, your sales language - what you say, how you say it, who you're saying it to.

âžś Janine Chay

The Online Business Manager + Systems Expert

Your systems, your infrastructure, your setup - how the pieces of your business connect, what tools to use, how to make it all work without spending 17 hours on YouTube.

 Together, we walk you through building a simple, sustainable business that makes you consistent money.

Not complicated. Not overwhelming.

By the end of 12 weeks, you will have built 4 systems that run your business for you:

 

✓ A Complete Sales Funnel: Lead magnet → opt-in page → welcome sequence → sales page, all connected and running

✓ An Email Marketing System: Welcome sequences, nurture emails, sales emails automated and working while you sleep

✓ Instagram DM Automation: ManyChat capturing leads 24/7 so you're not glued to your phone

✓ A Content Repurposing System: One idea becomes a week's worth of posts across different platforms

 

Plus everything those systems need to actually work:

 

✓ A Positioned Signature Offer — clearly defined, strategically priced, ready to sell

✓ A Complete Sales Page — written in your voice, structured to convert, live and ready for traffic

✓ AI Trained to Your Voice — content creation system that writes like you in 30 minutes instead of 3 hours

✓ Your 90-Day Scale Plan — clear roadmap for what comes next

Not theory. Not templates you'll "get to someday"...

The actual thing. Built. Running. Yours.

SAVE ME A SPOT!

Client Wins:

How It Works:

Every week for 12 weeks, you'll build ONE piece of your business with hands-on coaching and strategic consulting.

 

STAGE 1: GET CLEAR (Weeks 1-2)

Your completed Identity Report. Three soul client profiles. The foundation that makes everything else we build actually work — because it's built around you and your people, not some generic template.

STAGE 2: BUILD YOUR BRAND (Weeks 3-6)

Your offer, your messaging, your voice — and your AI trained to sound like you.

STAGE 3: BUILD THE SYSTEMS (Weeks 7-11)

Sales page, funnel, email marketing, Instagram automation, content repurposing. All of it built and running.

STAGE 4: YOUR 90-DAY CONTINUATION PLAN (Week 12)

What to Focus On First - Traffic? Conversion? Refinement? You've built the infrastructure. Now what? We map out your next 90 days - where to put your energy, what to test first, what the natural next level looks like for your business. You'll leave with a clear 90-day action plan so you're not wondering "what now?"

CLIENTS ALSO SAID:

"Janine has a real gift for turning complicated systems into something that actually feels doable. The relief I felt after working with her was huge. She didn’t just help me organize my business, she helped me breathe easier in my business."

- Lila

"She reached inside my brain and pulled out all the pieces that just weren’t coming together about my business and brand, worked her magic, and turned those pieces into a beautiful work of art. 

I am so fired up about my business after our work together. I feel like I have REAL POWER behind my brand now."

- Jennifer W

"Being a new business and wearing all the hats I knew I needed to share some of them. I needed immediate assistance in the backend of my website. Even though I knew I could figure it out eventually on my own as I had done this before on a much smaller scale, I needed someone with legit experience."

- Danielle D

What You Actually Get:

→ Your PDP ProScan Identity Report + Personalized Business Strategy for Success - completed before week one ($297 value, included FREE)

→ 12 weeks of live group coaching with group text support for the full 12 weeks - ask questions between sessions, get unstuck in real-time, celebrate wins with people who get it

→ Hand-holding through every step - this isn't "here's the info, good luck" - this is "let me walk you through this until it's done"

→ Strategic frameworks to repeat - sales page structure, email sequences, funnel maps, content calendars - so you're not starting from zero

→ AI trained to write in YOUR voice - content creation becomes faster without losing your personality

→ Simple systems you can manage on your own - no complicated tech, no 47 tools, no overwhelm

→ Two expert brains in your corner - brand strategy + tech execution in the same program

THIS IS WHAT I NEED!

This is for you if:

✓  You have an idea (or maybe even launched it) but it's not making you consistent money yet

✓   You keep stalling because the "how" overwhelms you - the tech, the moving parts, the systems

✓   You've been holding yourself back for too long and you're ready to build this for real

✓   You want something simple you can sell easily, consistently, on repeat

✓   You want hand-holding, mentorship, and someone to walk with you through this

✓   You're tired of circling around success - you're ready to finally DO it

✓   You want to learn to use AI without relying on it or losing your voice

✓   You want simple systems you can manage on your own that keep your work organized, money flowing, and results increasing over time

THIS IS FOR YOU IF:

âś“ You have an idea (or maybe even launched it) but it's not making you consistent money yet

✓  You keep stalling because the "how" overwhelms you - the tech, the moving parts, the systems

✓  You've been holding yourself back for too long and you're ready to build this for real

✓  You want something simple you can sell easily, consistently, on repeat

✓  You want hand-holding, mentorship, and someone to walk with you through this

✓  You're tired of circling around success - you're ready to finally DO it

✓  You want to learn to use AI without relying on it or losing your voice

✓  You want simple systems you can manage on your own that keep your work organized, money flowing, and results increasing over time

This is NOT for you if:

✗  You want someone to build it for you while you do nothing

✗  You're not ready to implement - come back when you are

✗  You want a passive course you can consume without building anything

✗  You're looking for complex, sophisticated systems (we keep it simple on purpose)

Ready for consistent wins in your business?

Why This Works When Other Programs...Don't.

Most programs give you information and call it done.

They teach you the theory.
They hand you the templates.
They tell you "good luck!"

Then you're left alone to figure out how all the pieces connect.

The Build Lab is different.

We don't just teach you. We build it WITH you.

Week by week. Piece by piece.
Until it's DONE. Until it WORKS. Until you can manage it on your own.

You're not learning to build a business.
You're BUILDING a business with two experts walking you through every single step.

That's the difference.

Plus, your Identity Report will teach you exactly what you need to know about yourself to build an authentic business:

What Happens After 12 Weeks?

 

You'll have a choice:

Option 1: You're off to the races
You have everything you need - you implement, test, refine, and grow on your own. (And we'll be cheering you on.)

Option 2: You want ongoing support
Our 90-Day Implementation Intensive is for graduates who want continued coaching and accountability as they scale what they built. (Details shared in Week 12.)

Option 3: You're ready for 1:1 strategy
Private coaching with Robyn or Janine is available for graduates who want deep, personalized support for their next level.

The point: You're not graduating this program into a void.

There's a clear path forward.

The Investment:

 

Early Bird Pricing (First 10 Spots):
3 monthly payments of $397 USD

Regular Pricing:
3 monthly payments of $497 USD

 

What's included:


 → 12 weeks of live group coaching with Robyn + Janine
 → Your Identity Report ($297 value)
 → WhatsApp community support for the full 12 weeks
 → All templates, tools, and resources
 → Lifetime access to session recordings

 

SECURE YOUR EARLY BIRD SPOT - $397/MONTH

Meet Your Coaches:

Robyn Savage - Brand Strategist

Robyn helps entrepreneurs build brands that actually sound like them. She uses behavioral science and the PDP ProScan Identity Report because cookie-cutter frameworks only work for the person they were built for.

She's built multiple 6 and 7-figure brands. She used to run $4,444 VIP Strategy Days that sold out in 48 hours.

She'll handle your messaging, your marketing, your sales language. And she'll call you out when you're getting in your own way.

Janine Chay - Systems + Tech Expert

Janine has spent 10+ years building and managing 5, 6, and 7-figure businesses behind the scenes.

She specializes in making tech simple, systems manageable, and infrastructure that actually works.

She'll handle your setup, your systems, your tech stack. And she'll walk you through every step so you're not drowning in tutorials.

MEET YOUR COACHES

Robyn Savage - Brand Strategist

Robyn helps entrepreneurs build brands that actually sound like them. She uses behavioral science and the PDP ProScan Identity Report because cookie-cutter frameworks only work for the person they were built for.

She's built multiple 6 and 7-figure brands. She used to run $4,444 VIP Strategy Days that sold out in 48 hours.

She'll handle your messaging, your marketing, your sales language. And she'll call you out when you're getting in your own way.

Janine Chay - Systems + Tech Expert

Janine has spent 10+ years building and managing 5, 6, and 7-figure businesses behind the scenes.

She specializes in making tech simple, systems manageable, and infrastructure that actually works.

She'll handle your setup, your systems, your tech stack. And she'll walk you through every step so you're not drowning in tutorials.

The Proof This Works:

"Janine helped me turn chaos into clarity. I walked away with systems that saved me hours and a strategy that actually fit my business. I'd hire her again in a heartbeat."
- Julie

 

 "Thanks for helping me find the clarity I have been craving for so long. You have helped me take the complexity (that I had created) out of my business and massively simplify my approach. Working in your groups whether big or small feels like an intimate experience where we get your eyes on our business in a way that is super valuable." 

- Emma

"Robyn's ability to weave psychology and behavioural science into her coaching is mind-blowing — it makes sharing your message feel natural and sustainable because that's how it needs to be to connect and avoid burning out!"

- Vanessa

FAQ's:

You've been stuck in this loop long enough.

You know you're on the cusp.

You know your idea is good.

You know you're ready.

What you need is someone to walk you through the "how".
That's what The Build Lab is.

Let's build this for real.

I'M READY - SECURE MY SPOT

P.S. If you're reading this and thinking "This sounds like exactly what I need but I'm scared I'll stall again" - I get it. But here's the thing: the reason you've stalled before is because you were trying to do it alone, figure it all out yourself, be the expert in everything. This time, you won't be alone. We're walking you through every single step. Let's finally get this thing off the ground.